HerbyOne started in the live music industry in 1997 and has over 20 years experience in all aspects of Live music production, including booking, marketing, publicity and all pre-event promotion, plus all day of show production including supervising all bands, vendors, sound & lighting, parking, security, hospitality and cleanup. No job is overlooked.

Past projects include the highly successful regional magazines Revolving Door Music Guide (1998) and UpstateLIVE (2008). Both of these news outlets specialized in band and event promotion, including events featuring Phish, The Dead, Furthur, The Other Ones, Ratdog, Hot Tuna, moe., Umphrey’s McGee and more. Past publicized events include Bonnaroo, Rothbury, moedown, Summercamp, AllGood, Gathering of the Vibes, Grassroots, Catskill Chill, Camp Creek, Camp Bisco and many more!!

Festival production includes the creation of several outdoor camping events including Upstate Boogie (2010), Harvest Jam (2010), Fiddlers Picnic (2012), Spring Revival (2013) and Blue Marble (2017).

Club bookings date back to 1997 including events at Water Street Music Hall, Milestone’s and Dubland (Roch), Broadway Joe’s and Nietzsche’s (Buff) and OPL and Planet 505 (Syr).


For more info please visit HerbyOne or send an email to herbyone.upstatelive@gmail.com